Core Concept:
Loyalty, Good Faith. Integrity and Leniency
Unremitting self-improvement and innovation
Our partners are our suppliers and employees.
Heart-to-heart customer service
Corporate Social Responsibility

Spiritual Meaning of Core Concept:
For its permanent blossoming, SFA determines its core concept, being aimed at formation of identification for its core values, and building of its personality such as integrity, accountability, kindness, blossoming and persistence in forging ahead. Its existence value consists in: first, it will provide customers with the most favorable prices, the choice products and the knight service through ceaseless technical innovation and management improvement to understand and meet the customers'   spiritual demand and let them enjoy various inner experiences from SFA'  s products everyday as they wish; next, it would like to be responsible to suppliers and employees by such means as: taking suppliers as its partners and sharing profits with them for common development; each employee will be deemed as one of SFA'  s partners. With people oriented, it will create the development opportunities for employees and constantly increase their treatment; third, it will call for the deep sense of social responsibility. It will contribute its mite to the society while gaining benefits on the basis of observing laws and regulations, social and moral values and benefiting the society.

Only by perseverance in concept and fundamental can SFA have the basis for its survival and the benefits for the society, SFA, its employees and shareholders will come without extra efforts. In such a case SFA requires each SFA personnel must grasp and observe the core values for its quite great advancement.